Tag: freelance
Why I do this whole freelance thing
Another step along the way towards a more values-based approach to running my freelance business.
On the usefulness of being a geek
Knowing your ones form your zeroes helps, when it comes to writing copy for software and web apps.
Good value freelance copywriting
We all have our values; basic needs to fulfil if we’re to feel content in our lives. Here are mine. How do they fit with yours?
The call
Reflections on ‘personal brand’, what I stand for and the least compelling sales pitch I’ve ever given.
The long way to write short copy
If you’re naturally into longer copy, here’s how to transform that into short slogans and straplines.
The unspoken art of inference
There’s a technique every decent copywriter will use, but it rarely gets the credit it deserves. Until now.