Why I advocate channelling the soul of someone who’s authentic and honest into tone-of-voice development with my clients.
Deflate pomposity and humanise an otherwise faceless organisation with edgier copy. Here’s how.
Think of it like a metronome for your copy.
Feeling more confident as a company? Ready to attract more of the right kind of business? It’s time to develop your tone of voice.
If you’re hung up on the ‘what’ and ‘how’ of your business, then you’re missing a trick with your copywriting. Shift to the ‘why’ for more meaningful connections with your customers.