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Best practice Copywriting

Channelling good people into your tone-of-voice

Why I advocate channelling the soul of someone who’s authentic and honest into tone-of-voice development with my clients.

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Copywriting

3 ways to make your copy edgier (and more human)

Deflate pomposity and humanise an otherwise faceless organisation with edgier copy. Here’s how.

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Best practice Copywriting

Good copywriting demands a through-line

Think of it like a metronome for your copy.

Categories
Best practice Copywriting

Let’s find your voice

Feeling more confident as a company? Ready to attract more of the right kind of business? It’s time to develop your tone of voice.

Categories
Copywriting

“People don’t buy what you do, they buy why you do it”

If you’re hung up on the ‘what’ and ‘how’ of your business, then you’re missing a trick with your copywriting. Shift to the ‘why’ for more meaningful connections with your customers.