Categories
Freelance life

Why oh why oh why oh why

A post two-years in the making. A step-by-step evolution of how to write a Why statement, and what’s really important about living through the process.

Categories
Copywriting

Orbit your Why, with your How and your What

You’re sitting on a goldmine of persuasive reasons for people to get behind your cause. Trust me. This is how you should use it, especially in copywriting.