Category: Copywriting
Agile copywriting
Frequent delivery, autonomy and a proactive approach to change: can copywriting benefit from the principles of Agile development?
Why people write complete bollocks
Yes, I just used a sweary on my professional blog. That’s because I sometimes get VERY annoyed by written corporate dogma and nonsensical gibberish.
Do you make these 3 common mistakes when you write?
A lovely rant about common mistakes I see when editing other people’s copy.
How to write a clearer vision for your company
Like most things designed by committee, your company’s mission statement can end up with the grubby fingerprints of countless contributors all over it. Here’s how to write a clearer and outcome-focused vision.
The indecipherable spaghetti nightmare of case study interviews
The brutal experience of when an interviewee for a case study attempts to hide behind a bland facade of corporate, passive and formal language. Eurgh.
Specialising
After five years of freelancing as a copywriter in Leeds, I’ve transcended those formative fears of specialising.
