Category: Copywriting
Why are the first words the hardest words?
Those first few words after a break are never easy to write
Freelance copywriting specialties and rates
Prior experience means less time (and money) spent on research and quicker copywriting because I already know a subject inside out. So here’s a list of topics I’ve either written about or have first-hand experience and in-depth knowledge of: Computing Web apps SaaS Mobile apps Cloud computing Databases Internet technology Networks Server management (employment experience)…

Publish and be damned?
Why people sometimes feel apprehensive about bold copywriting that makes them stand out as different to everyone else.

Why decent freelance copywriters won’t charge by the word
A rant about unscrupulous websites that mislead people about what good copywriting does

What makes an inspiring email signature
Let’s make our email signatures work harder in my most thrilling subject for a blog post yet.

Why I’m no better (or worse) than other copywriters
Why clients and freelance copywriters share responsibility for choosing the right person for the job.



