Category: Copywriting
Your idea probably isn’t unique
Some enthusiastic people believe that their idea has never been conceived before. That their product or service is unique in the course of human history or that what they do has never been done before. Sadly it’s probably not. What is unique though is the value you attach to it. Like how you describe it…
Why postman Keith should’ve written for the reader
Postman Keith falls into the common trap of writing copy for himself not his frustrated readers.
A universal truth on Kirkstall Road in Leeds
A fantastically petty experience of modern life underlines how much unspoken or assumed meaning we fail to convey without actual articulation.
The puzzle of freelance copywriting
Second only to reading, a tricky jigsaw is a captivating way to glide peacefully through your vacant hours. And it was while abstracting order from the puzzling disarray of a jigsaw in France when I noticed the striking similarity between it and copywriting.
iA Writer: the raw focus you need to hurl words at a page
My review of a brutally simple tool for copywriters who just need to write, liberated from the distracting suffocation of layout and format.
What Hoggle and Didymuss can teach us about ethical copywriting
A talking medieval dog and a grumpy dwarf teach freelance copywriters everywhere a valuable lesson in altruism.
