Category: Copywriting
Every copywriter’s (and client’s) worst nightmare
After snatching the money, a naughty agency goes silent then months later presents copy for an entire website without properly consulting their client.
Care for a cider?
Smug alien cider from Thatchers.
3 helpful tips for more insightful case study interviews
People love to talk about themselves, so it should be easy to get a good interview to publish as a case study in your email newsletter or blog. Well, not always.
Chatting someone up
We have the power to effectively seduce readers by influencing their thoughts through stories interwoven with facts. That’s tricky ground for copywriters who aren’t as ethically minded as I aspire to be.
What makes a good blog post?
Advice is a great way to add value to a blog post. Often appearing under the guise of “How to…” or “5 quick ways to…” it’s a chance to position yourself (the writer) as an expert authority in the mind of the reader.
This copywriter’s trade secrets (part 2)
The second instalment of my philanthropic show and tell on how I work my copywriting magic.
