Category: Copywriting
This copywriter’s trade secrets (part 1)
People aren’t supposed to share their industry secrets. But times have changed.
Try the Yorkshire Grandad copywriting test
Here’s a handy test if you think your copy might be too flowery or convoluted. Can you imagine a stoic elderly Yorkshireman reading it aloud and it still sounding natural?
Froth & Fodder sign
This sign caught my eye outside a cafe on Woodhouse Lane in Leeds, which suggests the copy’s doing it job properly. It’s simple, instructive without being obtrusive and has a clear outcome that conjures up a pleasant future union between the reader and the service on sale.
Ask the right questions of your readers
Do you make these two naughty errors in your copywriting? Here’s some help from a freelance copywriter.
Keep it simple
The older I get the more I believe in the old adage “keep it simple”. Not just in copywriting but with any idea or solution to fix a problem. Here’s a good example of why, spotted outside Topshop in Leeds city centre while it temporarily relocated during its refurbishment: I watched for a while as…
Escape the day job
“Hot sun kisses your face as you cruise effortlessly from a perfect four foot wave towards an endless golden beach”Find out how my copywriting helps Surf Circle sell a dream
