Category: Copywriting
Copywriter and pencil reunited
I haven’t been into space yet, but writing’s a daily occurrence in my line of work as a freelance copywriter. And recently I’ve rediscovered just how natural and satisfying copywriting is when accompanied by an honourable cylinder of lead encased in a wooden jacket.
Be brave. Be specific in your copywriting
“Chicken!” laughs your copy accusingly as you lower your eyes from the computer in shame. So you type furiously in a frantic attempt to distract yourself. But even your keyboard’s in collusion. It’s rhythmic tapping marches you ever further from what your copy could’ve been.
Your website deserves attention
Your website attracts more customers with digital copy fuelled by enthusiasm. See how my copywriting improved Your Baby Domain Name
How not to write a sales letter
How would you write a friendly letter? You’d probably be sincere, show a bit of empathy for the other person and talk enthusiastically about interests you both share. Unfortunately those simple principles are ignored by Calumet Photographic in this disingenuous sales letter they sent to me, full of bland self-aggrandising and false sentiment: A good…
Share friendly advice on what you do best
Thought-provoking copywriting puts JOMC at the forefront of people’s minds with insightful email marketing campaigns
Exhibition stands for kokino-marvo
Copywriting to quickly catch the eye of passing exhibition goers at kokino-marvo’s stall at the Yorkshire Mafia conference
