Category: Copywriting
Leaflets at the Yorkshire Mafia Conference
Perhaps you were attracted to kokino-marvo‘s impressive new exhibition stands at the Yorkshire Mafia conference in Leeds yesterday. I’m the freelance copywriter who conjured up most of those choice phrases on those stands (with design support from Spiral). I popped along to the conference at the Royal Armouries in Leeds to grab a few hasty photographs of the…
Nice bit of copywriting in Leeds
A big pat on the back for the copywriter who wrote this sign in Leeds city centre. I spotted it inside the new Core shopping centre just outside Sports Direct off Lands Lane. I like it for its simple message and how quickly it impacts passing readers. First the copywriting reminds the reader where they…
Advertorial in the Yorkshire Post
The fruit of February’s labour ripens as an advertorial I wrote for kokino-marvo appears in today’s Yorkshire Post: Advertorials calls for a crafty copywriter This is an advert after all, but it’s meant to look and read like an article. So there’s a careful balance between being informative and subtly selling something at the same…
Yes! I do web sites
When it comes to offering a service, people seem to prefer a neatly packaged product. They find it much easier to understand something with clearly defined boundaries. With a tangible end result. Or so I’ve observed through countless conversations that go something like: [quote]Prospective client: “So what is it that you do then?” Me: “I’m a copywriter.…
PricePie comes out of the oven
Don’t you just love the smell of a freshly baked pie as it’s gently coaxed out of a baking hot oven? Your eyes light up and your spirits lift as the tasty little morsel sees light of day for the first time. Smells aside, that’s how I feel about my most recent copywriting adventure: cooking up PricePie’s…
Two simple methods to improve your copywriting
On Tuesday my head was a simmering stew of knowledge, fit to boil over and spill scorched information onto a hob of inspiration. The kitchen was a master class in promotional copywriting and head chef was Mike Kingston of OpenPage. Mike’s an old school consultant in marketing and he’s worked with some of British industry’s…
