Category: Copywriting
In defence/defiance of “we feel your pain”
In a recent project, I found myself advocating an approach that goes against my usual freelance style.
Omission: the real business of being a freelance copywriter
It’s not all about writing. Most copywriter’s work involves figuring out what not to say.
Why go for straight-talking copywriting?
The mechanics of a style of copywriting that’s ever popular, and rightly so.
Look out! Here come the thought police
Language: the glue that spreads sticky (dangerous, even) ideas amongst people
Welcome to clarity utopia
My vision behind everything I do as a freelancer.
Jargon: the thieves’ code
Philosophical treatise on complicated language – needless or otherwise.