Category: Notes
Where to begin populating your website with copy and content
It’s all very well your website looking nice and sparkly but when it comes to reaching out to visitors with words and content – where the hell should you begin?
Leeds Trinity University’s Employability & Enterprise week 2015 freelance talk
It’s time for my third talk to inspire students into freelancing in Leeds. This time it’s at Leeds Trinity University’s Horsforth campus.
Leeds University’s EXPO15 event
Just a quick update to express relief that the first of my Human Freelance lectures went down well. I was one of four guest speakers on the Marketing, PR and Communications panel at Leeds University’s EXPO15 event, harping on about how fulfilling (and emancipating) being a freelancer is. Having your convictions put to the test…
A copywriter’s job is to make sure the big ideas get understood
Another intense bout of copywriting analysis for a client in Leeds, plus some tenuous fruit metaphors, make for a poignant observation in what good, honest copywriting is all about.
What freelance copywriting and event photography have in common
Being both a copywriter and an event photographer often raises an eyebrow. This is my attempt to clarify why I do both.
The inextricable link between copy and design
To resist the relationship between copy and design is to risk quality at the expense of principle.