Category: Notes
Changes are coming
A quick update on the direction my freelance business is heading in.
Now published: Want to know your value AND gain more meaningful work? Interview clients. Write case studies like this – 5 article series on LinkedIn
Brain successfully dumped. A load of insight on how to write case studies is up on LinkedIn. Here it is, all in one place.
Here’s some seriously useful marketing insight on LinkedIn
One day, when my case study workshops are the talk of the town, they’ll reflect on this moment as where it all began.
Copywriting with purpose
If you skim this blog you’ll notice ‘starting with why‘ is an increasingly recurrent theme over the last few years in my copywriting. After a decade or so of writing for clients whose causes I could broadly get on-board with, I’m now focusing on clients and causes I can get fully behind. By that I…
Reshuffle – the story so far
A quick note on my efforts so far to reposition myself as the IT sector copywriting specialist it seems I already am.
Why it’s gone a bit quiet here
A life of making useful things.