Brain successfully dumped. A load of insight on how to write case studies is up on LinkedIn. Here it is, all in one place.
One day, when my case study workshops are the talk of the town, they’ll reflect on this moment as where it all began.
If you skim this blog you’ll notice ‘starting with why‘ is an increasingly recurrent theme over the last few years in my copywriting. After a decade or so of writing for clients whose causes I could broadly get on-board with, I’m now focusing on clients and causes I can get fully behind. By that I […]
A quick note on my efforts so far to reposition myself as the IT sector copywriting specialist it seems I already am.
A life of making useful things.