Tag: leeds
Every copywriter’s (and client’s) worst nightmare
After snatching the money, a naughty agency goes silent then months later presents copy for an entire website without properly consulting their client.
Care for a cider?
Smug alien cider from Thatchers.
Froth & Fodder sign
This sign caught my eye outside a cafe on Woodhouse Lane in Leeds, which suggests the copy’s doing it job properly. It’s simple, instructive without being obtrusive and has a clear outcome that conjures up a pleasant future union between the reader and the service on sale.
Keep it simple
The older I get the more I believe in the old adage “keep it simple”. Not just in copywriting but with any idea or solution to fix a problem. Here’s a good example of why, spotted outside Topshop in Leeds city centre while it temporarily relocated during its refurbishment: I watched for a while as…
Exhibition stands for kokino-marvo
Copywriting to quickly catch the eye of passing exhibition goers at kokino-marvo’s stall at the Yorkshire Mafia conference
Leaflets at the Yorkshire Mafia Conference
Perhaps you were attracted to kokino-marvo‘s impressive new exhibition stands at the Yorkshire Mafia conference in Leeds yesterday. I’m the freelance copywriter who conjured up most of those choice phrases on those stands (with design support from Spiral). I popped along to the conference at the Royal Armouries in Leeds to grab a few hasty photographs of the…
