Tag: leeds
Nice bit of copywriting in Leeds
A big pat on the back for the copywriter who wrote this sign in Leeds city centre. I spotted it inside the new Core shopping centre just outside Sports Direct off Lands Lane. I like it for its simple message and how quickly it impacts passing readers. First the copywriting reminds the reader where they…
Product photography for Watershed Packaging
A taster from Watershed Packaging’s product photography shoot
Advertorial in the Yorkshire Post
The fruit of February’s labour ripens as an advertorial I wrote for kokino-marvo appears in today’s Yorkshire Post: Advertorials calls for a crafty copywriter This is an advert after all, but it’s meant to look and read like an article. So there’s a careful balance between being informative and subtly selling something at the same…
Yes! I do web sites
When it comes to offering a service, people seem to prefer a neatly packaged product. They find it much easier to understand something with clearly defined boundaries. With a tangible end result. Or so I’ve observed through countless conversations that go something like: [quote]Prospective client: “So what is it that you do then?” Me: “I’m a copywriter.…
Wedding Bells
Wedding photography really is all it’s cracked up to be: exhausting, rewarding, stressful and not for the feint-hearted. A few friends have asked me to photograph their marriages for a couple of years now but since going it alone as a freelancer, I’ve developed a new fascination with seeing what the fuss is all about…
New business address
It’s with great pleasure (and relief) that I can announce I’ve finally got my cheeks behind a hot desk in Leeds city centre at Old Broadcasting House. This refurbished historic building was once the base of BBC Yorkshire before they moved on to their new larger home, hence the name. NTI Leeds run the hot…
