Category: Best practice
Non-violent communication
Book review about a title that paved the way for my mission to help people say what they really mean to with copywriting.
Jargon: the thieves’ code
Philosophical treatise on complicated language – needless or otherwise.
A time and place for bullshit?
Natty example of how to turn bullshit into pure copywriting gold.
Here’s a handy checklist for your upcoming event photography shoot
Not every freelance event photographer is as diligent as this. Take note.
The long way to write short copy
If you’re naturally into longer copy, here’s how to transform that into short slogans and straplines.
Good copywriting demands a through-line
Think of it like a metronome for your copy.