Category: Best practice
Let’s find your voice
Feeling more confident as a company? Ready to attract more of the right kind of business? It’s time to develop your tone of voice.
5 ways to speed up this whole copywriting thing
Endear yourself to a freelance copywriter by doing your homework before your project begins.
3 quick questions to ponder before you hire a freelance copywriter
Use this checklist if you’re looking for a reliable freelance copywriter, or to give yourself peace-of-mind that you’re about to hire a capable one.
Why decent copywriters should shoot themselves in the foot
Why I’ll keep giving away my trade secrets and doing myself out of a job, if it means there’s less dull, corporate dirge in the world.
5 things you probably forgot to tell your freelancer in that brief you meant to write (part 2)
The second part of my article on important, often overlooked, questions to ask when freelancers and clients begin a new project together.
5 things you probably forgot to tell your freelancer in that brief you meant to write (part 1)
Done well, a brief does more than formalise what everyone needs to understand, it prompts clients and freelancers to ask important, often overlooked, questions. Here are five to help your project get off to a flying start.