Category: Best practice
Why it pays to get fussy with your copywriter
Discrimination can be a good thing in copywriting. Or IS IT?
Content over style in tone of voice copywriting
Why what you say is as telling as how it is delivered, when it comes to tone of voice copywriting
Magic paraphrasing copywriter
No, your freelance copywriter isn’t mad if he or she keeps echoing back what you’ve just told them. They’re being expert and masterful.
In defence/defiance of “we feel your pain”
In a recent project, I found myself advocating an approach that goes against my usual freelance style.
Omission: the real business of being a freelance copywriter
It’s not all about writing. Most copywriter’s work involves figuring out what not to say.
Look out! Here come the thought police
Language: the glue that spreads sticky (dangerous, even) ideas amongst people