Category: Best practice
Fretting your message doesn’t ring true? Try this 5-point checklist for your copy
So you’ve been meddling with your marketing message. You’re worried your marketing copy doesn’t quite ring true with the people you need to reach. To allay your fears, I’ve pulled together a copy messaging checklist of sorts.
What if you could hack your tendency to avoid difficult tasks in favour of easier ones?
With profound challenges looming over us, why do humans distract ourselves from what really matters? Why do we project onto other matters that really aren’t a priority?
Why it’s easier to write about what you know
Promoting your services as a small creative business is a burden. It’s awkward because it’s not safe territory for you. Your process and expertise is, so let’s help you write about it.
Why you procrastinate (and what you can do about it)
More knowledge, hard-won from the basement. Plus new research on overcoming challenges (mins the ubiquitous 5/7 ways to… list)
Write and interview your OWN case studies! Really? Awkward.
It can be an awkward and frustrating experience writing your own case studies, in-house. Especially if all you get is compliments. Here’s how to get beyond that and mine for deep insight, and get to the real value in your expertise.
The same question you should ask yourself over and over again when writing case studies
Stay focused on this one thing and your case studies won’t just sell, they’ll be magnetic and irresistable to the right kind of people.