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Best practice Case studies Copywriting

The same question you should ask yourself over and over again when writing case studies

Stay focused on this one thing and your case studies won’t just sell, they’ll be magnetic and irresistable to the right kind of people.

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Best practice Copyediting Copywriting

Tips for a well-written, self-written press release

How to write ready-to-go, engaging press releases that get picked up and read.

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Best practice Copywriting

Channelling good people into your tone-of-voice

Why I advocate channelling the soul of someone who’s authentic and honest into tone-of-voice development with my clients.

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Best practice Copywriting Freelance life

What happens when you hire a freelance copywriter

We live in an age of ready-made, quick-fix solutions. You want to get from A-to-B? Buy this car. Need a coat? Buy this one off-the-peg. But what happens if the thing you need most doesn’t exist? What if the solution to your problem can’t be commoditised and stacked on a shelf? This is unfamiliar territory […]

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Best practice Copywriting

3 ways to make your IT sales proposal stand out

Are you industrialising your sales pitches for indiscriminate growth? Or cultivating the right kind of clients and projects for your IT business? If it’s the latter, absorb my advice for writing better IT proposals.