Category: Case studies
Two pain-points for people with small, creative businesses
An enlightening chat with a UI designer reveals two potential angles for my insightful case study workshop.
The insightful case study sweet spot
Recently, I resolved with myself to launch an insightful case study masterclass workshop in spring 2020. And it was while introducing myself to a fellow coworker at Castleton Mills, that I realised I need a snappy way of defining exactly what an insightful case study is. Traditionally, case studies have been snapshots of products or…
Changes are coming
A quick update on the direction my freelance business is heading in.
Write and interview your OWN case studies! Really? Awkward.
It can be an awkward and frustrating experience writing your own case studies, in-house. Especially if all you get is compliments. Here’s how to get beyond that and mine for deep insight, and get to the real value in your expertise.
Now published: Want to know your value AND gain more meaningful work? Interview clients. Write case studies like this – 5 article series on LinkedIn
Brain successfully dumped. A load of insight on how to write case studies is up on LinkedIn. Here it is, all in one place.
Here’s some seriously useful marketing insight on LinkedIn
One day, when my case study workshops are the talk of the town, they’ll reflect on this moment as where it all began.