One day, when my case study workshops are the talk of the town, they’ll reflect on this moment as where it all began.
Category: Case studies
Stay focused on this one thing and your case studies won’t just sell, they’ll be magnetic and irresistable to the right kind of people.
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You + me = meant to be?
A client-freelancer relationship is a relationship like any other. For this to work we must be the right match. The right match means people working together with common values and a shared worldview. And it only happens when we’re both in it for the same reasons – how we make our mark on the world, […]
Got a proven track-record of fixing problems? Let’s use that to cultivate interesting challenges and likeminded clients – with insightful case studies.
Let’s rethink case studies. Here I explain how framing and focus help you write better, more engaging case studies that cultivate the right kind of clients.