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Case studies Copywriting Notes

Now published: Want to know your value AND gain more meaningful work? Interview clients. Write case studies like this – 5 article series on LinkedIn

Brain successfully dumped. A load of insight on how to write case studies is up on LinkedIn. Here it is, all in one place.

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Best practice Case studies Copywriting

The same question you should ask yourself over and over again when writing case studies

Stay focused on this one thing and your case studies won’t just sell, they’ll be magnetic and irresistable to the right kind of people.

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Case studies Copywriting

You + me = meant to be?

A client-freelancer relationship is a relationship like any other. For this to work we must be the right match. The right match means people working together with common values and a shared worldview. And it only happens when we’re both in it for the same reasons – how we make our mark on the world, […]

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Case studies Copywriting

Are you sat on a goldmine without even realising it?

Got a proven track-record of fixing problems? Let’s use that to cultivate interesting challenges and likeminded clients – with insightful case studies.

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Case studies Copywriting

How do your case studies look, now you know this…

Let’s rethink case studies. Here I explain how framing and focus help you write better, more engaging case studies that cultivate the right kind of clients.