Is this the simplest piece of marketing in Leeds you’ll ever see?

Not because of copywriting or design. But because it’s attention-grabbing, apparently unintentional and elegantly simple.

You can imagine people telling their friends (like I’m doing now). Or even driving in (and parking) to tell the owners about their apparent error. I even associate it with that part of Leeds. And each time I walk past the Merrion Centre I remember to look up and smile.