Tag: case studies
How do your case studies look, now you know this…
Let’s rethink case studies. Here I explain how framing and focus help you write better, more engaging case studies that cultivate the right kind of clients.
The biggest case study secret that no copywriter ever talks about
Any copywriter will tell you case studies are the best way to sell your business. They’ll say a case study brings business to life through the eyes of your client. And that they convince people your product or service is the one they need. And they’re right. However, nearly all copywriters miss this single, overwhelmingly…
Copywriting with purpose
If you skim this blog you’ll notice ‘starting with why‘ is an increasingly recurrent theme over the last few years in my copywriting. After a decade or so of writing for clients whose causes I could broadly get on-board with, I’m now focusing on clients and causes I can get fully behind. By that I…