Tag: yorkshire
If you’re all about clarity and simplicity why write for corporate business in Leeds?
It’s a fair point, and a charge I’ve had levelled at me when punching above my weight on projects perhaps a little prestigious for a lowly freelance copywriter in Leeds. It’s true. Businesses do seem revel in the kind of stultifying language you’ll find exemplified on my about page – the sort of jargonistic, passive…
Try the Yorkshire Grandad copywriting test
Here’s a handy test if you think your copy might be too flowery or convoluted. Can you imagine a stoic elderly Yorkshireman reading it aloud and it still sounding natural?
Photo featured in Padder magazine app
One of my Yorkshire Air Ambulance photos is featured in Padder magazine.
Hair of the dog
“Never work with animals” the old saying goes. Though sometimes you don’t get a choice. Especially when a beagle leaps onto a chair, admittedly on the promise of a delicious scooby snack dangled suggestively behind the camera lens. So, spot the dog in this collection of marketing photos I shot for premium barber shop and…
Exhibition stands for kokino-marvo
Copywriting to quickly catch the eye of passing exhibition goers at kokino-marvo’s stall at the Yorkshire Mafia conference
Advertorial in the Yorkshire Post
The fruit of February’s labour ripens as an advertorial I wrote for kokino-marvo appears in today’s Yorkshire Post: Advertorials calls for a crafty copywriter This is an advert after all, but it’s meant to look and read like an article. So there’s a careful balance between being informative and subtly selling something at the same…
