If you skim this blog you’ll notice ‘starting with why‘ is an increasingly recurrent theme over the last few years in my copywriting. After a decade or so of writing for clients whose causes I could broadly get on-board with, I’m now focusing on clients and causes I can get fully behind. By that I […]
Can I surprise you? Some of us freelancers actually enjoy bite-size chunks of modestly creative work, to pick-up and turn-around at short-notice.
We live in an age of ready-made, quick-fix solutions. You want to get from A-to-B? Buy this car. Need a coat? Buy this one off-the-peg. But what happens if the thing you need most doesn’t exist? What if the solution to your problem can’t be commoditised and stacked on a shelf? This is unfamiliar territory […]
Some copy from an old version of my About page. I thought it worth preserving here for posterity.
A quick note on my efforts so far to reposition myself as the IT sector copywriting specialist it seems I already am.