Category: Freelance life
A change of art
I’m a speechwriter. There – it’s out in the open now. It must be real.
My promise: your copy will never sound like everyone else
Why convention makes me come out in a rash.
Why I do this whole freelance thing
Another step along the way towards a more values-based approach to running my freelance business.
Good value freelance copywriting
We all have our values; basic needs to fulfil if we’re to feel content in our lives. Here are mine. How do they fit with yours?
The call
Reflections on ‘personal brand’, what I stand for and the least compelling sales pitch I’ve ever given.
The unspoken art of inference
There’s a technique every decent copywriter will use, but it rarely gets the credit it deserves. Until now.