Tag: copywriting
Copywriting with purpose
If you skim this blog you’ll notice ‘starting with why‘ is an increasingly recurrent theme over the last few years in my copywriting. After a decade or so of writing for clients whose causes I could broadly get on-board with, I’m now focusing on clients and causes I can get fully behind. By that I…
Tips for a well-written, self-written press release
How to write ready-to-go, engaging press releases that get picked up and read.
Channelling good people into your tone-of-voice
Why I advocate channelling the soul of someone who’s authentic and honest into tone-of-voice development with my clients.
Is it worth hiring a freelancer for small, piecemeal copywriting jobs?
Can I surprise you? Some of us freelancers actually enjoy bite-size chunks of modestly creative work, to pick-up and turn-around at short-notice.
What happens when you hire a freelance copywriter
We live in an age of ready-made, quick-fix solutions. You want to get from A-to-B? Buy this car. Need a coat? Buy this one off-the-peg. But what happens if the thing you need most doesn’t exist? What if the solution to your problem can’t be commoditised and stacked on a shelf? This is unfamiliar territory…
I can’t decide which I love more: copywriting or copyediting
Invite me to edit your copy and you’re not just asking for clearer words. You’re really asking for help expressing yourself and a deep sense of relief.