Tag: marketing
If you’re all about clarity and simplicity why write for corporate business in Leeds?
It’s a fair point, and a charge I’ve had levelled at me when punching above my weight on projects perhaps a little prestigious for a lowly freelance copywriter in Leeds. It’s true. Businesses do seem revel in the kind of stultifying language you’ll find exemplified on my about page – the sort of jargonistic, passive…

Is this the simplest piece of marketing in Leeds you’ll ever see?
Attention-grabbing, apparently unintentional and elegantly simple advert in Leeds.

Chatting someone up
We have the power to effectively seduce readers by influencing their thoughts through stories interwoven with facts. That’s tricky ground for copywriters who aren’t as ethically minded as I aspire to be.

Baking a PricePie
Skype really came into its own this month. I’m copywriting PricePie’s brand new web site to tell the world all about their exciting and altruistic new venture. The twist is they’re based in Southampton and we’re collaborating completely remotely. And distance isn’t presenting any obstacle to how speedily things are coming together either. In fact…
Loyalty and trust
On Friday 9th July another important chapter in my life came to an end. After a seven year love affair, the 7 Spices Indian restaurant and I acrimoniously parted company, they got the house, while I get custody of the 25% discount card. And while it breaks my heart to see an era come to…


