Tag: marketing
You + me = meant to be?
A client-freelancer relationship is a relationship like any other. For this to work we must be the right match. The right match means people working together with common values and a shared worldview. And it only happens when we’re both in it for the same reasons – how we make our mark on the world,…
Are you sat on a goldmine without even realising it?
Got a proven track-record of fixing problems? Let’s use that to cultivate interesting challenges and likeminded clients – with insightful case studies.
How do your case studies look, now you know this…
Let’s rethink case studies. Here I explain how framing and focus help you write better, more engaging case studies that cultivate the right kind of clients.
The biggest case study secret that no copywriter ever talks about
Any copywriter will tell you case studies are the best way to sell your business. They’ll say a case study brings business to life through the eyes of your client. And that they convince people your product or service is the one they need. And they’re right. However, nearly all copywriters miss this single, overwhelmingly…
Copywriting with purpose
If you skim this blog you’ll notice ‘starting with why‘ is an increasingly recurrent theme over the last few years in my copywriting. After a decade or so of writing for clients whose causes I could broadly get on-board with, I’m now focusing on clients and causes I can get fully behind. By that I…
Orbit your Why, with your How and your What
You’re sitting on a goldmine of persuasive reasons for people to get behind your cause. Trust me. This is how you should use it, especially in copywriting.