Criticism feels like attack when that beautiful thing you invest so much time and effort in melds with your very being. To cope, what if you thought more like a Shaman?
My experimental audio blog pondering the muddy footprints of humanity is now live. Go and listen.
So you’ve been meddling with your marketing message. You’re worried your marketing copy doesn’t quite ring true with the people you need to reach.
To allay your fears, I’ve pulled together a copy messaging checklist of sorts.
It’s an unorthodox position for a copywriter to take. I realise that. But if you fit the bill described here, then maybe it’s time you wrote your own copy.
Join me for a walk you’ve done many times before. But hey, what’s that – down there in that alleyway…